ODDS&EMS is an independent, British illustration and design label creating made-to-order collection  featuring contemporary illustration and graphics in bold, vibrant colours to generate a playful and positive impact for you and your little ones.

ODD is the monster-like character at the centre of the brand used to tell stories, educate and remind us of the little things in life  through a light-hearted, humorous tone.

EMS represents me! Hello, I’m Emma; the founder, creator and designer behind O&E.

Each products is designed from scratch with consideration, attention to detail and positive energy. From dream to doodle, design to manufacture, marketing to customer care, everything is completed from my home studio.